Overview
MetroGroup Marketing Services strives to be the nation's number one direct marketing solutions provider by leveraging their culture of innovation to offer their clients outstanding services, improved results that strengthen customer relationships and processes that reduce costs.
MetroGroup continues to acquire and develop its infrastructure, resources, technologies and people so that the company can help maximize each campaign’s results and its clients build their business.
Highlights
MetroGroup stands out from other direct marketing service providers by offering products and services on such a scale that no competitor can match, including:
- Dynamic Mail. MetroGroup's proprietary drop entry system reduces cycle time and provides greater postal savings, while ensuring the most precise control of in-home delivery dates
- On-Time Reliability. MetroGroup's consistent, on-time mailing record gives the company's clients peace of mind. In fact, a major financial services company named MetroGroup "best in class" based on 100% on-time performance for more than four years
- ePIN+SM. MetroGroup's web-based mail tracking tool takes Planet Code® to a whole new level. You decide how much detail you want to see, when you want to see it, and in whatever format you choose
- Poly-Wrapping. MetroGroup has the greatest poly-wrapping capabilities in the U.S. - 350 million pieces in 2006 alone. And for those clients who desire to achieve the same benefits in a paper wrap, MetroGroup just added a paper-wrap capability to complement the poly-wrap operation
- Total Quality. MetroGroup's world-class performance includes Mt. Pleasant's ISO 9001:2001, GMP compliance, and AIB certification
- Targeted Campaigns. MetroGroup's proprietary process of streamlining the lettertext and form combinations reduces the cycle time required to approve custom campaigns with greater than 500 cells
- Proprietary QC Tools. MetroGroup's proprietary proofing technology allows the company to view content in native AFP along with the data stream to proof both static and variable content, including its spelling
- Strategic Locations. Operations are located near major population and mail distribution centers; they also serve as back-up sites for one another, ensuring continuity in the event of a disaster or business interruption
Discount Details
Genara Group members can save up to 30% on cost of production of their direct marketing campaigns and up to 15% on the their postage costs when orders are combined with other Genara Group members when their direct mail campaigns are produced by MetroGroup.