Sunday, February 05, 2012

Vendor Products
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Direct Leadsource
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Overview
Direct Leadsource separates itself from its competition by providing the most exclusive live transfers in the mortgage industry.  The formula to their exclusivity lies in their proprietary opt-in marketing database.  Direct Leadsource has developed unique methods to obtain unlisted phone numbers that are not registered on a do not call list.  These techniques allow the company reach many consumers that were previously unreachable using standard industry methods.

In addition to their proprietary opt-in data sources, Direct Leadsource provides LTV, loan amount and rate filters that are consistent with current market conditions.  Their highly trained and professional agents are taught to pre-sell benefits and not rate.  Stringent quality standards ensure that every prospective borrower speaks to both a sales agent and a quality control manager during the 7 to 10 minute call before any call is transferred.
 
Direct Leadsource has built their business entirely on word of mouth and referrals from their current clients.  They are so confident in the quality of their product they are willing to provide a list of current clients for you to contact to hear about their success with these live call transfers for yourself.

Discount Details
All live call transfers offered by Direct Leadsource to Genara Group members are exclusive.  The lead will never be resold at any time or in any form.  Because Direct Leadsource employs a proactive marketing approach using their proprietary opt-in database, they are reaching prospective borrowers before the borrower has a chance to shop and apply for a loan online.  These live call transfers are the most exclusive lead available in the marketplace. 

Using Genara Group's special pricing contract you can save up to 11% over Direct Leadsource's retail rates.

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