Overview
Telemarketing is one of the most cost-effective methods of marketing available in the marketplace today, especially when you are able to replace a live person with a machine to act as the primary filter. Some companies will never replace the standard telemarketing position, while others will see the benefit of allowing an auto-dialer to act as the filter by empowering the consumer to make the choice of speaking with a salesperson or hanging up.
Mail broadcasting can improve the productivity of your sales force. If you believe salespeople should be on the phone cold calling prospects, you might want to think again. Highly skilled and highly trained salespeople should be doing what they do best: closing. The use of an auto-dialer delivers only prospects that want to speak to a salesperson.
Voice broadcasting can also improve your overall response rates. Statistics show that only 20% of direct mail pieces are ever read. Voice broadcasting has been proven to yield up to 3 times the response rate of direct mail or traditional telemarketing campaigns. Voice broadcasting also ensures that you message is delivered consistently every time. Because your message is digitally recorded, there is never any variation in the message content or delivery.
Whichever method of telemarketing best suits your business, Genara Group has a the low-cost solution for you. We have developed relationships with two of the most respected and technologically advanced companies in the industry: TollFreeZone.com and Genesis Communications.
Voice Mail Broadcast Campaigns
Voice mail broadcasting is a message delivery service that plays your pre-recorded message on your customer's answering machine or voice mail service. The voice on the broadcast message sounds so incredibly real and unscripted, people believe you actually took the time to call them personally. Voice mail broadcasting is ideal for the following:
- New customer acquisition
- Up-selling and cross-selling
- Customer loyalty and satisfaction
- Political campaigns
- Enhancing direct mail campaigns for increased response rates
- Emergency notification
Push 1 Campaigns
Push 1 campaigns deliver a pre-recorded message when a live person answers the phone. The idea is to deliver a message that entices the prospect to push 1 to be immediately transfered to a live salesperson. Most people hang up on telemarketers before they ever get a chance to deliver their message. Push 1 campaigns are much less intrusive than a "live" telemarketer and prospects are much more receptive to the sales message which increases the chances that you message will be heard.
Predictive Dialer Campaigns
A predicitive dialer campaign connects a propect to a live salesperson or telemarketer when the call is answered by a live person. Once the prospect answers the phone, the call is immediately connected to a salesperson and all of the data loaded into the dialer immediately pops up on the salesperson's computer screen. The salespeople or telemarketers taking the calls do not have to waste time manually dialing or waiting for someone to pick up the phone. Their time is spent speaking with prospective customers.
Discount Details
Genara Group members save up to 50% on their telemarketing campaigns.