Overview
Marketing data can be the most valuable and easiest to use tool for identifying and targeting new customers. Marketing data, unlike credit data, is not derived solely from consumers' credit reports. Marketing data contains much of the same information as credit information but the information is collected via public sources as opposed to private financial records.
Benefits
In many ways, marketing data can be more valuable than credit data. Marketing data is not restricted to information contained in a credit report. Information from thousands of sources can be collected and used to create a marketing list. Complex models are also used to determine items like the current value of a home, the likelihood an individual will purchase a new car this year or the current balance of loan.
Summarized Credit Statistics (SCS) are also used in marketing data. SCS is summarized data from credit information on a zip 4 level (which equates to about 4 homes). SCS can tell you the average credit statistics for those individuals living in that zip 4 geography, including FICO score, credit card debt, loan balances, lates, household income, etc.
Marketing data is also much easier to use than its credit data cousin and enjoys the following benefits:
- Marketing data is not regulated by the Federal Credit Reporting Act (FCRA)
- No private data is used so privacy concerns and security risks are mitigated
- No firm offer of credit needs to be made to your prospect list
- No soft inquiry is placed on consumers' credit reports indicating that their credit has been accessed
- Lists can be generated and delivered the same day
- Marketing data is much less expensive than credit data
Available Databases
The following databases are available to Genara Group members:
- Auto Prospects Database
- BehaviorBank Database
- Consumer Database
- Mortgage Database
- National Business Database
- New Movers Database
- New Homeowners Database
- New Parents Database
- Property Database
Discount Details
Genara Group members can save up to 72% on Experian marketing data lists.