Direct mail campaigns are still one of the most effective types of marketing today. For proof just look in your mailbox. Fortune 500 companies with access to every type of marketing still use direct mail as the backbone of their marketing campaigns. They use direct mail because it works.
In order for a direct mail campaign to be successful you need the following:
- Fresh and accurate data targeting only qualified candidates
- An effective marketing piece
- High-quality, low-cost production
- Postage optimization
- Lead tracking system
Our exclusive agreement with MetroGroup ensures that you will get the best pricing available. Since we combine your order with the orders of other Genara Group members we are able to receive the absolute lowest postage rates available.